With Windows 8, we've brought together the best of worlds - PC and tablet, and work and play - he says.
"Windows 8 will make it fun to do nothing"
Ballmer talks up the use of touch for Windows 8. There's a "HUGE" variety for you to choose from. Everybody should be able to find their perfect PC, he says.
Our partners have come up with incredible new designs, he says.
The new designs are PCs, tablets, some of them flip, some dock, some covert or attach, he noted.
You can do anything with a Windows 8 device, he says.
Ballmer is talking up how the devices are both PCs and tablets. He's really talking about a new form factor, one that hasn't existed before.
Microsoft created Office 2013 with Windows 8 in mind. They share the same look and feel.
There's that "magical" line again.
That hybrid form factor that Ballmer is pitching will only take hold if consumers gravitate to it. That's one of the big challenges for Microsoft as it moves forward with Windows 8.
Windows 8 needed a "first class" search experience, so Microsoft built one for it, he says.
Ballmer talks about "BingApps" or apps that work with its search engine.
The apps include news, photography, maps, etc.
Ballmer is doing a better job of the presentation that we just sat through.
Ballmer talking about Outlook.com and SkyDrive.
Skype on Windows 8: "effortless, immersive, designed to be always on"
If you own an Xbox, you can pair your Windows 8 device with it though a "SmartGlass" device.
Waiting to hear an explanation of the difference between Xbox Games, Videos, and Music apps from the non-Xbox ones. Not holding my breath...
Internet Explorer 10 is perfect for touch, he says.
Ballmer makes a third reference to "magical." That buzzword needs to be retired by everyone in the tech industry.
Linking things with Windows Phone now. That platform is designed to work the same.
Microsoft is bridging the mobile and PC world with Windows 8 and Windows Phone 8.
Xbox Music, Video and Games launching with Windows 8.
Ballmer teases more details on Windows Phone 8 on Monday.
"We can't wait to show the world how we've reinvented the smartphone around YOU"
There are 670M Windows PCs waiting to be upgraded, he says.
A lot of the presentations today are covering information that's been released previously.
That's a large number in a world of large numbers.
Ballmer making the link to Windows Phone. The company wants to help Windows Phone, which significantly lags rivals, with Windows 8.
Says he expects 400 million new PCs sold, most of which will run Windows 8.
670M potential Windows 8 upgrades, at $40 each. Upgrades could be a LOT of money for MS.
Developers are furiously working to "stock the shelves" with apps in the Windows Store, he says.
Developers like the developer-friendly terms of the Windows Store, he says. That's a big deal.
Ballmer is talking up the opportunity for developers. MIcrosoft will host a few thousand developers next week at its BUILD conference in Redmond.
It captures what our team tried to do with Windows 8, he says.
"Windows Re-Imagined" will be a tagline heard a lot today and during its campaign, he says.
Ballmer again says they are the best PCs ever. They're repeating that line A LOT today.
The company needs to convince developers of mobile apps to create new ones for its platform. That's a huge challenge as well as Microsoft pushes into the tablet world.
Ballmer: I encourage you to go out to a store and look it up online.
Ballmer wraps things up, and thanks everyone for showing up.
Okay, folks from the front row got up to take the hardware from the stage and put everything away. I thought they were dancers.
Bummer...no big celebrity guest. I guess that means Microsoft's pretty confident in its product.
And that's it. The show is over. No Jay Leno. No Santana. A lot of Microsoft execs and talk about the products. Not much flash though.
well, that was anti-climactic
As a reminder, Windows 8 PCs (and the OS) go on sale tomorrow.
Sinofsky gets out to the audience -- but mostly the front area -- to talk with folks who are likely partners.