MANILA, Philippines - How can content marketing combined with new media be a strategic advantage for organizations? This question will be the center of today's Spark Content Marketing Workshop of the Asian Institute of Technology in Makati City.
Organized by The New Media and e-Learning EDGE Inc, participants of the workshop will also learn the following:
- How content marketing works given the new media channels now available to us: podcasts, videos, e-books, newsletters, webinars, online communities, whiter papers, etc- How Rappler, Nestle, the MMDA and other organizations use content marketing.- Why Content Marketing or Pull Marketing is an effective strategy VS push marketing- The ideal framework for Content Marketing which includes Audience Targeting, Frequency Framework, - Online Editorial Calendars, Engagement Strategies, Digital Tools Mix, and more.- Engaging and leveraging user-generated content, and analysis and optimization
- Speakers include thought leaders in media, government, and the private sector.
Can't be there? Rappler will be live blogging the event, which runs from 9am-530pm, Manila time. -Rappler.com
More about the workshop here.