#PHvote Role of political parties: Go: There are no real national political parties; LOCAL PARTIES will matter most
#PHvote Hofileña: Deeply-entrenched political culture cannot be undone in 6 years.
#PHvote Go: Change should start at local level; ...Think hard before you vote for your local candidates.
#PHvote Hofileña cites Naga City (CamSur), Jesse Robredo's impact on local governance
#PHvote Hofileña: If it can happen in one city (Naga City), multiply in several areas, think of what could happen in a national scale
#PHvote Hofileña: Poorest provinces most vulnerable to vote-buying; They won't think of ideology, programs
#PHvote Go on effect of national issues on local polls: People aren't much into a Chief Justice being impeached
#PHvote Hofileña: If there are pockets of reform at local level, this must be complemented at the top; National officials should also give the right signals, consistent throughout
#PHvote Go: The problem is the President is maintaining factions in the admin; You can expect not all official candidates will be determined by the ruling party (LP), there can be local candidates that could be supported by other factions, sending mixed signals
#PHvote Violence and local polls: Go: Violence in a number of areas only
#PHvote Go on tactics for winning: Early organizing ("early grounding"); Good grounding precedes everything.
#PHvote Go: Politicians start a year before the polls, so journalists must also start early
#PHvote Hofileña: Limited impact of social media in polls; Most of "masa" not on social media
#PHvote Hofileña on debates: Debates will work in national level
#PHvote Go: National elections are based on "performance" on TV, putting on a show, limited time to discuss issues
#PHvote Hofileña says she hopes some of the senatorial bets would stand out in terms of messaging
#PHvote Go: Sharpest, simplest message the best (re: political ads)
#PHvote Go: Short campaign period; Candidates go around a lot, give a short message... so they dance (instead)
#PHvote Hofileña: Youth are dynamic, replicate message, spread it; This is one aspect of social media that should be maximized
#PHvote Go: Look out for misinformation. If you reside in one area, you should know what's happening there.
#PHvote Hofileña: Compared to national polls, voter turnout in local polls lower
#PHvote Go: Product endorsements = early campaigning. Only difference is that there's no "Vote for Me!" tagline in endorsements.
#PHvote Go: Watch, take seriously your local elections; Show national level leaders/candidates that even if you don't belong to same party, you value change
Our live stream has ended. Continue joining the discussion on Twitter: Use the hashtag #PHvote or reply to @rapplerdotcom. Thank you for joining us!