Apple Event, 23 October 2012

Live Blog

Apple Event, 23 October 2012

Will Apple release the iPad mini tonight? Find out on our live blog.

  • Super thin design. Looks a whole lot like the current iMac, but without a computer in the back.
  • New design looks like a giant iPad on a stand. Razor-thin.
  • Users can also move apps and files over between the two sides of the drive to tweak performance. Schiller pulls up a chart to show how this can help with something like app speed. "You get near the performance of Flash," he says "without having to do anything else."
  • All base apps and OS elements stay on flash. Other hybrid hard drives often have more like 32GB or 64GB of SSD.
  • iMac comes with wireless keyboard and a Magic Mouse or Trackpad. Starts at $1,299.
  • For the 21.5 inch model with 2.7ghz i5 chip. They ship in November.
  • 27-inch iMac w/2.9ghz quad core i5 ships for $1,799. Start shipping in December.
  • That base iMac is a pretty tempting package.
  • Schiller says the new model uses up to 50 percent less memory than the previous models.
  • And that's it for Mac. Schiller hands it back over to Cook.
  • "These products are really cool," he says. Now onto iPad...
  • "Each time we get together there's a new number or statistic to illustrate the growth of this product," he says. 2 weeks ago Apple sold its 100M iPad.
  • "That's 100 million in just two and a half years. This is unprecedented for a new product in a new category," he adds. Cook says Apple sold more iPads in the June quarter than any PC manufacturer sold.
  • As for how they're being used, Cook points to Web traffic stats, where the iPad has a 91 percent share versus "other" at 9 percent. No idea where these numbers are coming from though.
  • "People love their iPads. They love the big, beautiful, multitouch display, the fast fluid responsiveness of Apple's hardware and software working together..." Cook goes on.
  • "One of the things that is so rewarding and so amazing to us is how quickly the iPad has been embraced in education. Admins, teachers and students have found iPad to be an incredible learning tool."
  • School and education discussion, now. I had a feeling this would be a big emphasis.
  • Cook throws up an example from a superintendent at a Texas school talking up the iPad helping teachers teach and students learn. "We saw this early on," Cook says.
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