Apple Event, 23 October 2012

Live Blog

Apple Event, 23 October 2012

Will Apple release the iPad mini tonight? Find out on our live blog.

  • To further illustrate the point, Schiller brings up a Web page on both devices. When browsing it's 49 percent larger in portrait, and 67 percent larger in landscape mode. "It doesn't stop there," he goes on.
  • Now showing the difference between 16:9 and the iPad's more paper-like aspect ratio.
  • Schiller talking smack about "the other platform" apps, knocking them as "scaled up" and "stretched out" phone apps.
  • That includes Yelp, Pandora, Vimeo, Trip Advisor.
  • app-by-app stripdown.
  • iPad Mini has an A5 processor. Same as iPod Touch fifth-gen. FaceTime HD camera. 5MP iSight camera.
  • On the inside:
    - A dual-core A5 processor
    - FaceTime HD front-side camera
    - 5 megapixel iSight camera on the back
    - LTE
  • LTE on the iPad mini.
  • - 802.11a/b/g/n Wi-Fi @ 5.2Ghz.
    - Lightning connector
  • 10-hour battery life.
  • ("same as iPod Touch" is my observation. Performance of this A5 may be different.)
  • "Every inch an iPad," is the tagline. And now we get a video of it. And yep, there's Jony Ive talking it up.
  • Ive being Apple's chief designer by the way. A frequent face of new product intro videos.
  • The new iPod Touch and this iPad mini will be very closely compared.
  • iPad mini being showed off by someone on a bike, also a doctor in a hospital.
  • Interesting that this didn't get an A6. Probably due to price.
  • Doing things like showing videos, editing videos, watching sports games, reading things.
  • Ive says you can't just cut the product down, the product had to be tweaked, which is why the sides are thinned down.
  • Emphasizing one-hand use of the iPad mini in the video: side bezel smaller for thumb access.
  • Also new: smart covers for the iPad mini.
  • There's no more aluminum hinge. It's all one material.
  • Largest and thinnest battery in an iPad yet, the company says.
  • And that's it for the video. Schiller back up now, presumably with the price tag for all this.
  • Five colors for the smart covers plus a Product Red one as well. Starts at 16GB of storage Wi-Fi @ $329. $30 more than the entry-level iPod Touch.
  • Six colors of Smart Covers. No surprise keyboard covers.
  • iPad 2 still lives!
  • 32GB @ $429 and $529. Cellular at $459, $559 and $659.
  • Wi-Fi ship November 2nd. Pre-orders for Wi-fi start on Friday.
  • 2 weeks later the Wi-Fi + 4G models come.
  • Now the "which iPad do I get?" debate gets hard. Nov 2 availability for Wi-Fi, then cellular two weeks later. Prices of mini and 4th-gen iPad overlap a bit.
  • And we're gonna see a TV ad for it now that Schiller says will introduce people to the product in a "simple and fun way."
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