Apple Event, 23 October 2012

Live Blog

Apple Event, 23 October 2012

Will Apple release the iPad mini tonight? Find out on our live blog.

  • So hey, uh sorry everyone who bought an iPad just a few months ago.
  • Still $499. 16GB.
  • 16GB at $499, so same price as older models. 16GB w/4G at $629.
  • Smaller iPad folks.
  • There it is. Lil' iPad.
  • This is a big hardware day....
  • Schiller turns the image of the full-size iPad around to reveal the smaller model. It's got a smaller bezel on the sides, just like the leak.
  • Called the Ipad mini.
  • iPad mini. so, there.
  • "What can you do with an iPad mini that you can't do?" Schiller asks. You can hold it with one hand.
  • Bezel looks just like the iPhone 5 with the rounded off aluminum.
  • Looks similar in the edges and sides to the new iPod Touch design.
  • Think big iPod touch.
  • Schiller breaks one out from under the table. Holds it out in one hand.
  • It looks pretty small in his hand.
  • Time for specs: 7.2mm thick, which is 23 percent thinner than fourth-gen iPad. "thin as a pencil!"
  • 7.2 mm thin is pretty thin. And 0.68 pounds.
  • 53 percent lighter than full-sized iPad at 0.68 lbs.
  • Comes in white and "slate black."
  • Screen resolution...is...
  • Schiller says that the company wanted to make it smaller, but didn't want to make developers work.
  • Screen is 7.9-inches in side.
  • 7.9 inch screen.
  • 1,024x768. Same as iPad 2. Developers just exhaled.
  • 1024 pixels by 768 pixels -- so same resolution as first- and second-gen iPad.
  • Schiller says "all" apps designed for that work.
  • Schiller playing up things like FaceTime HD phone calls, reading magazines, as well as doing iWork and iLife apps.
  • Hitting hard with the app ecosystem angle for the iPad mini.
  • Schiller says: Others have tried to make smaller tablets, but they've failed. Example, and Android tablet -- the Galaxy Nexus 7.
  • Yikes. Android tablet side-by-side. They're going right at it.
  • Pointing out the total area of the screen. 1/3 larger display area than 7-inch Android.
  • Schiller compares Nexus' 7-inch display versus iPad 7.9-inch display, which is 35 percent larger. "That's a huge difference," Schiller says.
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