So hey, uh sorry everyone who bought an iPad just a few months ago.
16GB at $499, so same price as older models. 16GB w/4G at $629.
This is a big hardware day....
Schiller turns the image of the full-size iPad around to reveal the smaller model. It's got a smaller bezel on the sides, just like the leak.
"What can you do with an iPad mini that you can't do?" Schiller asks. You can hold it with one hand.
Bezel looks just like the iPhone 5 with the rounded off aluminum.
Looks similar in the edges and sides to the new iPod Touch design.
Schiller breaks one out from under the table. Holds it out in one hand.
It looks pretty small in his hand.
Time for specs: 7.2mm thick, which is 23 percent thinner than fourth-gen iPad. "thin as a pencil!"
7.2 mm thin is pretty thin. And 0.68 pounds.
53 percent lighter than full-sized iPad at 0.68 lbs.
Comes in white and "slate black."
Schiller says that the company wanted to make it smaller, but didn't want to make developers work.
Screen is 7.9-inches in side.
1,024x768. Same as iPad 2. Developers just exhaled.
1024 pixels by 768 pixels -- so same resolution as first- and second-gen iPad.
Schiller says "all" apps designed for that work.
Schiller playing up things like FaceTime HD phone calls, reading magazines, as well as doing iWork and iLife apps.
Hitting hard with the app ecosystem angle for the iPad mini.
Schiller says: Others have tried to make smaller tablets, but they've failed. Example, and Android tablet -- the Galaxy Nexus 7.
Yikes. Android tablet side-by-side. They're going right at it.
Pointing out the total area of the screen. 1/3 larger display area than 7-inch Android.
Schiller compares Nexus' 7-inch display versus iPad 7.9-inch display, which is 35 percent larger. "That's a huge difference," Schiller says.