"One of the things that is so rewarding and so amazing to us is how quickly the iPad has been embraced in education. Admins, teachers and students have found iPad to be an incredible learning tool."
School and education discussion, now. I had a feeling this would be a big emphasis.
Cook throws up an example from a superintendent at a Texas school talking up the iPad helping teachers teach and students learn. "We saw this early on," Cook says.
Connecting to January's education event.
Cook brings up iBooks Author, the textbook creation software the company rolled out earlier this year.
iBooks textbooks are now available for 80 percent of the US. high school core curriculum, Cook says.
"These are enough to make you want to be a kid again."
iBooks textbooks are now in over 2,500 schools in the U.S.
Now publishers can easily update their books.
And not just the big three publishers who are using it, Cook says. Today: new version of iBooks Author software w/new Apple templates, embedded fonts, as well as mathematical expressions. "This is actually very big," Cook says.
Also new: multi-touch widgets within e-books, and book updates (like apps).
New software available today in the Mac App Store.
Cook moves from education to business. "iPad is showing up more and more and doing more and more things," Cook says. 94 percent of Fortune 500 is testing or deploying iPad.
Image of iPad mounted in vehicle. I think that's the destiny of the smaller iPad.
"With 100M sold in just two and a half years, we couldn't be more thrilled by how iPad has been embraced by so many users for so many things. But we know we are just getting started," Cook says.
Discussing that Retina Display iPad, now. But "not taking our foot off the gas."
Cook says the third-gen iPad has been the fastest selling iPad of all time, "but we're not taking our foot off the gas. We've got some really cool stuff to show you." Which means Schiller is coming back up to do the product pitch.
Here we go. FOURTH-gen iPad.
Schiller says today we're getting the 4th generation iPad.
Wow, so who won that bet?
Jeez. This is the next gen already?
2x the performance of CPU tasks versus the third-gen's A5X processor. Also 2x in graphics processing. New image signal processor as well for things like image stabilization. W/same 10 hours of battery life.
10 hours battery life. FaceTime HD. Expanded LTE. I'm still a bit in shock that this is really the 4th-gen iPad launch.
Front camera now FaceTime HD w/720p video capture, and new LTE chipset that works on more networks. New networks: Sprint, and KDDI in Japan.
I'm sorry, third-gen iPad owners. I'm one of you.
2x faster Wi-Fi, and yep a Lightning connector.
Is the third-gen iPad the new iPod Photo?
New cables: USB and SD -- Lightning to both of those. Same for Lightning to HDMI and VGA (separate cables).