Display itself is 5mm thinner than previous model. Apple's also gotten rid of a 2mm "air gap" by laminating the display to the glass. As a result, the entire display is 45 percent thinner.
Also, no optical drive.
Display specs: 2 sizes - 21.5 inch @ 1920 x 1080 or 27-inch at 2560x1440.
Similar resolutions as before.
"The graphics will look like they're right on top of the glass," Schiller says. The model also has an anti-glare layer. Another alphabet soup term: plasma deposition process that brings reflection down by 75 percent.
"Plasma deposition process" sounds like something Josh might have seen a month or so ago.
Schiller says each display is individually calibrated to make sure the colors are right.
Other specs: left and right speakers, dual mics, and a FaceTime HD camera. 8 lbs lighter too.
We're getting a look at the inside now. Up to 768GB flash storage, NVIDIA Kepler graphics, up to 3TB HDD.
shedding that much weight in the iMac makes it a far easier machine to tote around the house...or even for those who use shared work space.
On the I/O back: headphone, SD card, 4x USB 3.0, Thunderbolt, and Gigabyte ethernet.
"Apple Fusion Drive." version of hybrid hard drive.
128GB flash is a lot more than the standard hybrid hard drive, however.
128GB of flash storage. And you can plug in either a 1TB or 3TB HDD. In software these show up as one drive. And it's built into OS X Mountain Lion. "It just works," Schiller says.
OS stays on flash memory. All the software that comes pre-installed comes on flash storage. Things like media and docs stay on HDD.
Users can also move apps and files over between the two sides of the drive to tweak performance. Schiller pulls up a chart to show how this can help with something like app speed. "You get near the performance of Flash," he says "without having to do anything else."
All base apps and OS elements stay on flash. Other hybrid hard drives often have more like 32GB or 64GB of SSD.
iMac comes with wireless keyboard and a Magic Mouse or Trackpad. Starts at $1,299.
For the 21.5 inch model with 2.7ghz i5 chip. They ship in November.
27-inch iMac w/2.9ghz quad core i5 ships for $1,799. Start shipping in December.
That base iMac is a pretty tempting package.
Schiller says the new model uses up to 50 percent less memory than the previous models.
And that's it for Mac. Schiller hands it back over to Cook.
"These products are really cool," he says. Now onto iPad...
"Each time we get together there's a new number or statistic to illustrate the growth of this product," he says. 2 weeks ago Apple sold its 100M iPad.
"That's 100 million in just two and a half years. This is unprecedented for a new product in a new category," he adds. Cook says Apple sold more iPads in the June quarter than any PC manufacturer sold.
As for how they're being used, Cook points to Web traffic stats, where the iPad has a 91 percent share versus "other" at 9 percent. No idea where these numbers are coming from though.
"People love their iPads. They love the big, beautiful, multitouch display, the fast fluid responsiveness of Apple's hardware and software working together..." Cook goes on.