Apple Event, 23 October 2012

Live Blog

Apple Event, 23 October 2012

Will Apple release the iPad mini tonight? Find out on our live blog.

  • Display itself is 5mm thinner than previous model. Apple's also gotten rid of a 2mm "air gap" by laminating the display to the glass. As a result, the entire display is 45 percent thinner.

    Also, no optical drive.
  • Display specs: 2 sizes - 21.5 inch @ 1920 x 1080 or 27-inch at 2560x1440.
  • Similar resolutions as before.
  • "The graphics will look like they're right on top of the glass," Schiller says. The model also has an anti-glare layer. Another alphabet soup term: plasma deposition process that brings reflection down by 75 percent.
  • "Plasma deposition process" sounds like something Josh might have seen a month or so ago.
  • Schiller says each display is individually calibrated to make sure the colors are right.

    Other specs: left and right speakers, dual mics, and a FaceTime HD camera. 8 lbs lighter too.
  • We're getting a look at the inside now. Up to 768GB flash storage, NVIDIA Kepler graphics, up to 3TB HDD.
  • shedding that much weight in the iMac makes it a far easier machine to tote around the house...or even for those who use shared work space.
  • On the I/O back: headphone, SD card, 4x USB 3.0, Thunderbolt, and Gigabyte ethernet.
  • "Apple Fusion Drive." version of hybrid hard drive.
  • 128GB flash is a lot more than the standard hybrid hard drive, however.
  • 128GB of flash storage. And you can plug in either a 1TB or 3TB HDD. In software these show up as one drive. And it's built into OS X Mountain Lion. "It just works," Schiller says.
  • New tech: Fusion Drive

  • OS stays on flash memory. All the software that comes pre-installed comes on flash storage. Things like media and docs stay on HDD.
  • Users can also move apps and files over between the two sides of the drive to tweak performance. Schiller pulls up a chart to show how this can help with something like app speed. "You get near the performance of Flash," he says "without having to do anything else."
  • All base apps and OS elements stay on flash. Other hybrid hard drives often have more like 32GB or 64GB of SSD.
  • iMac comes with wireless keyboard and a Magic Mouse or Trackpad. Starts at $1,299.
  • For the 21.5 inch model with 2.7ghz i5 chip. They ship in November.
  • 27-inch iMac w/2.9ghz quad core i5 ships for $1,799. Start shipping in December.
  • That base iMac is a pretty tempting package.
  • Schiller says the new model uses up to 50 percent less memory than the previous models.
  • And that's it for Mac. Schiller hands it back over to Cook.
  • "These products are really cool," he says. Now onto iPad...
  • "Each time we get together there's a new number or statistic to illustrate the growth of this product," he says. 2 weeks ago Apple sold its 100M iPad.
  • "That's 100 million in just two and a half years. This is unprecedented for a new product in a new category," he adds. Cook says Apple sold more iPads in the June quarter than any PC manufacturer sold.
  • As for how they're being used, Cook points to Web traffic stats, where the iPad has a 91 percent share versus "other" at 9 percent. No idea where these numbers are coming from though.
  • "People love their iPads. They love the big, beautiful, multitouch display, the fast fluid responsiveness of Apple's hardware and software working together..." Cook goes on.
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