Apple Event, 23 October 2012

Live Blog

Apple Event, 23 October 2012

Will Apple release the iPad mini tonight? Find out on our live blog.

  • Starts at 2.5Ghz dual-core i5 for $1,699. w/8GB RAM and 128GB of memory.
  • Ships today.
  • Schiller talking up an environmental checklist with Energy Star 5.2, EPEAT Gold, Arsenic-free display glass, mercuary-free display, BFR-free, etc. Now we see an advertisement for it.
  • $1699 for base config, but I imagine many people will want to upgrade the base 128GB of flash storage.
  • The ad's just like the one for the 15-inch model, with a slowly rotating computer doing various things.
  • And that's done with quickly.
  • No word on other models yet -- Schiller breaking down Mac lineup with MacBook Air, MacBook Pro and MBP with Retina Display.
  • There's still a non-Retina MacBook Pro @ 13 inches.
  • Next up: Mac Mini. Schiller jokes "you knew there would be something with 'mini' in this presentation, right?" to a big laugh.
  • Those thicker Pros are sticking around...and with the price differential, for good reason.
  • Schiller going over specs real quick. USB 3 now, now with dual or quad-intel Core i5 or i7 Ivy Bridge, with Intel HD Graphics 4000, and up to 16GB of RAM. Starts at 2.5Ghz dual-core i5 w/4GB of RAM and 500GB HDD for $599.
  • There's also a server edition for $999 that had two 1TB hard drives. Ships today.
  • Schiller moved through that entire product in about a minute, yeesh.
  • One more Mac. The iMac.
  • That 2TB Mini server tempting for a home computer/storage hub.
  • Schiller talking up the iMac's design, saying it's the flagship of the product line.
  • I smell a redesign...
  • I've been smelling a redesign since I boarded that plane
  • Schiller puts up an image of the original iMac, up through the generations. All seven of them.
  • "The next-generation of iMac."
  • Super thin design. Looks a whole lot like the current iMac, but without a computer in the back.
  • New design looks like a giant iPad on a stand. Razor-thin.
  • "It's stunning from every side," Schiller gushes. He walks over to unveil one that was hidden on stage.
  • So to be clear this thing still has some junk in the trunk, but it's a lot less than the previous model. Here are the specs.
  • But, curves out in back.
  • 5mm edge on the side -- 80 percent thinner, Schiller says.
  • This is the official new Reception Desk Mac.
  • Using "friction stir welding," to put it together. The pieces of aluminum come together and are stronger as a result, Schiller says.
  • And yes, it appears there's no optical drive.
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