And we're done with iBooks. That was quick. Onto the Mac, with Cook pointing out growth of Mac vs. PC market.
Cook pointing to Mac as number one desktop and notebooks in the U.S. "We're really pleased with all the momentum with the Mac. But we are not standing still. We're going to continue innovating with the Mac, and we've got some really great stuff to show you this morning."
Seems like Mac is indeed the front and center focus today.
So up to show us that is Apple marketing chief Phil Schiller.
"Today is a very big day for the Mac." Schiller says. Up first, the MacBook.
Schiller doing a quick recap of the MacBook Pro with Retina Display, running down various press quotes talking up the 15-inch model the company put out in June. Even so, the best selling MacBook is the 13-inch Pro.
Hmm...13-inch MacBook Pro the top-sellng Mac.
Schiller says people like the power and the small size. But the company's going to replace it with a new 13-inch MacBook Pro...
There it is...13-inch MacBook Pro. Real. I was waiting for this one.
0.75-inches thick. It's 20 percent thinner
Weighs 3.75 lbs, which Schiller says is almost a pound lighter.
3.57 pounds. Heavier than Air, but lightest MacBook Pro.
Has magsafe, two Thunderbolt ports, USB 3, a headphone port and dual microphones. On the right, USB 3, HDMI, and an SD card reader.
And it's got a Retina Display -- 13.3-inch monitor, 2560 x 1,600.
4,096,000 pixels total, which Schiller jokes is the "second highest resolution notebook display."
13-inch Retina Pro's 2560x1600 is technically fewer pixels than the 15-inch Pro, but that's more pixels than any other laptop by a significant margin.
Other specs - 29% higher contrast ratio, 75% reduced reflection, IPS w/178 degrees viewing angle.
Schiller talking up using various apps like iPhoto, Aperture, and iWork, which look sharper.
Small note: price is key here. The 15-inch Retina Pro's $2,000 price is what makes it something most people can't afford. What will the pricing be here?
Schiller notes some third-party apps like Pixelmator, Civilization 5, Evernote, all that are Retina Display ready.
Other specs: FaceTime HD camera, stereo speakers and a backlit keyboard.
Schiller shows us the inside of the computer, which looks quite a bit like a robot's face.
Tons of battery in there.
Looks like no discrete graphics: just Intel HD 4000.
Inside, Intel dual-core i5 or i7 Ivy Bridge, with 7-hour battery. Up to 768GB of Flash, and 8GB of Ram and Intel HD 4000 Graphics.
That's like the current 13-inch Pro.
Power Nap is intriguing. It only works with a few MacBooks, currently. The 13-inch Retina Pro has it. Downloads, etc while sleeping.