I've never felt compelled to take a photo with an iPad.
Very similar to the video about retail the company showed off earlier this year at the iPad event. Very emotional. And there's even someone deaf purchasing the iPhone, with the Apple employee signing the features, presumably.
Video wraps, and Cook back out.
Cook says this kind of customer reaction reminds us why we want to do it. Now onto iPods -- guess we're not getting a newer sales number til earnings on Thursday.
Cook going over reaction from press about the new iPods.
With the rest of the new iPod lineup, Apple's sold 3 million units.
Cook seems to be channeling Jobs here. More emotional and emphatic than I can recall him being.
So not just touches and nano in those #s.
Cook moves to iOS 6 now. Cook says teams work hard to get everyone onto new OS. In one month, 200M devices running iOS 6.
Big applause on that. "This is phenomenal" Cook says, adding it's the fastest adoption rate ever.
Also iMessage, Apple's cross-platform IM and texting service. Cook says people have sent 300 billion iMessages in the past year.
Sending them at 28,000 per second. "Maybe even more right now," Cook jokes.
Not to be left out: 160 million Game Center accounts.
Shared Photo Streams: 70 million photos shared.
That wraps up Mountain Lion + iOS 6 section. Now onto App Store.
Last month there were over 700,000 apps in the App Store, and 275,000 of those are iPad apps. Cook says both of those are growing.
"We've reached another milestone," Cook says. Customers have now downloaded 35 billion apps from the App Store.
"This is great for customers, they get the choice of some fantastic apps. But it's also great for developers," Cook says. APple's paid out $6.5 billion to developers.
Cook moves to iBooks, Apple's book reading application with its built-in iBookstore.
Cook says over 1.5 million books on the iBookstore.
And customers have downloaded more than 400 million books since the store opened.
Cook going over some new features like reading in sepia or night mode. Cook says new version today.
New option called "continuous scrolling," lets you flick through a book like you would a story in the browser.
New version of iBooks has continuous scrolling...no pages! Instapapery.
Also integrated with iCloud so you can carry over reading on a device (though the app already did that). New: lets you share a passage by twitter or e-mail.
Other new features: new fonts and languages like Korean and Japanese, the latter of which will put books in the other direction from left to right page turns. Update is available free, today.